The best AI tools for video marketing in 2024

The next best thing to face-to-face interaction with your customers is a well-crafted, authentic video. Videos are a great way for customers to learn more about your brand, and they help consumers in the purchasing process. 

Assessing your video marketing performance and making improvements is essential to creating videos that your audience will love. Today, video marketing teams can harness the power of artificial intelligence to unlock clear and accurate insights on a video’s performance. 

Check out these awesome tools that utilize AI and machine learning to help you enhance your video marketing performance and engagement.


Face to face interaction has become more difficult at a time when it matters most. We're facing an unprecedented shift in how we market, sell and communicate...

With VidYard’s platform, the AI allows you to create multiple personalized videos at scale. They utilize viewer data to develop personalized tie-ins such as user’s names and their companies. 

Using the platform is easy. First, you connect with VidYard’s team to assess the best direction for your video. You can use an existing video you already created, or create a new one to get started. VidYard’s team will help you identify the best personalization elements for your video campaign, and that’s it! You have a personalized video campaign that is ready to launch on your website and email.


Personalized video realized as an example for the banking sector presents the marketing communication possibilities offered by Vintom. Enter:

Vintom is a platform that also utilizes customer data to create a personalized video campaign - similar to VidYard. Where this platform breaks from the pack is with their ability to do voice-overs for every client. While this may seem like a given benefit of AI for animated videos, it becomes really impressive when it is applied to real actors. 

Platforms like Vintom make it possible for a member of your sales team to personally speak to each of your customers, and present real data that is relevant to their specific situations. This level of personalization boosts customer engagement and increases the likelihood that they will make a purchase.


Whether your customer data is in one place or stored on multiple platforms, Spirable lets you integrate as many data sources as you need to personalize your video marketing campaign. Spirable’s platform gives you several personalization options for your video and then allows you to share it directly to your social, email, display, and messenger channels. 

Spirable uses the power of AI to help you monitor your video campaigns through their platform. Based on the collected data and insights from your campaign, AI integration gives you recommendations on the best way to adapt your content to increase customer engagement.


Short video about Valossa Video Recognition products with illustrations how Video Insight tools enables new level of AI-based video inspection, summarization...

Valossa is one of the most robust AI platforms on this list because it can do so many different things for your marketing team. According to Valossa’s website, here is a list of a handful of their solutions. Make sure to check out their website for a full list of capabilities.

Facial Recognition & Emotional Analysis

Detects faces in your content and collects emotional data through facial expression tracking.

Video Highlights

The AI generates highlight video clips and hero images for promoting your video content.

Content Moderation

The AI analyzes your content to detect inappropriate and sensitive content.

Industrial AI Applications

Manage the flow of your vehicles and your people and use live feed analysis to detect safety issues in real-time.

Content Profiling and Metadata

Get a full analysis of your content to see which elements are driving the highest engagement with viewers.

Human Analytics for Automotive

Recognize and analyze drivers and passengers for behavior and emotion tracking.

Human Analytics for Retail

Gain a deeper understanding of your customers to develop better in-store and online shopping experiences.

Sporting Event Recognition

Identify and track specific athletes to develop instant highlight reels. 


Okay, so you have a great video (or series of videos), and you want to blast it out to the world. There are several different options for where you can upload your video, but managing campaigns on Facebook, YouTube, and LinkedIn at the same time seems like a major time suck. 

Kenshoo has several AI capabilities, including SEM, e-commerce, and app marketing. The most impressive tool is its social media marketing AI. Kenshoo Social allows marketers to launch and monitor video ad campaigns on Facebook, Instagram, Snapchat, and Pinterest. The tool monitors your ad performance and delivers real-time metrics, which prevents you from refreshing your ad every hour to check the results.

Google Video Intelligence

When your company is heavily involved in video marketing, keeping all of your files organized can be a daunting task - but organization is merely a fraction of the battle. The other challenge marketers face is transcribing videos to develop subtitles, blogs, and metadata.

Luckily, marketers can use Google Video Intelligence to free up a lot of time. Google Video Intelligence can do a deep analysis of your video content, make your video archives searchable and discoverable, develop valuable content insights, and transcribe speech to text from videos. Leave the admin work to Google so you can focus on other areas of marketing that matter the most!

GoPro QuikStories

What if your HERO5 footage could magically move to your phone and transform into an awesome video? Turns out it can. Introducing QuikStories. Learn more abou...

When it comes to vlogging, not many cameras beat the GoPro Hero series. GoPros have excellent video quality, extreme durability, and all in a compact package ideal for portability. Not only is GoPro a rad camera, but the AI-enabled app makes video editing a breeze.

GoPro users can upload their videos directly to QuikStories which detects faces, smiles, scenes, and uniformity within seconds. This saves you from countless hours of editing your vlogs so you can post your videos faster.

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